Our Story

To start a business, you need a driving force behind you. Whether that is a desire to make some small corner of the world a better place, or the feeling that you could be the one to perfect a certain product, you need to hone in on that deeper motivation to be successful. Else, it’s hard to keep going when times get tough.

Hi we are Ritu & Ian and we want to encourage people to “take a natural approach for their daily rituals for self-care“. Doesn’t matter if they are choosing a beauty product or choosing something to build their houses with, we would like for them to consider the impact it has on them, their peers and the environment. 

As the CoE – Chief of Everything – of our small business, yes, you guessed it right, we do everything ourselves everyday! From brainstorming for new products, to sourcing suppliers, to sales, marketing, accounting, pick and pack, we do everything ourselves including looking after our 6 year old.

So please be kind, thoughtful and patient with us. We promise we will make sure that your experience is world class.


Ritu & Ian